The Brief-to-Delivery Playbook

Stage 1: Discovery & Brief (Week 1)

A focused 30-minute session covering brand positioning, target audience, campaign objective, budget parameters and delivery timeline. This is the foundation everything else is built on.

Stage 2: Concept Development (Weeks 1–3)

We develop 2–3 fully-costed bespoke concepts with material specifications, production route options and lead-time scenarios. You select, refine and approve a direction.

Stage 3: Sampling (Weeks 3–6)

A physical pre-production sample is produced and sent to you for approval. This is non-negotiable — production only starts when you have signed off the sample. What you approve is what you receive.

Stage 4: Production & QC (Weeks 6–12)

Manufacturing is managed through our vetted global supplier network. A pre-shipment inspection is conducted at the factory before goods are released. Issues are caught at source, not on your doorstep.

Stage 5: Logistics & After-sales (Week 12+)

Single-destination or multi-market delivery. Ongoing inventory management and fulfilment support available as a managed service.