Bringing the ibis sponsorship story to business partners.

The brief connected two worlds: the energy of the Tour de France and ibis’s relationships with its business contacts. The collection needed to suit the occasion while remaining a recognisable part of the brand.

The water bottle gave the story a direct link to cycling. Its design made room for the colours and character of ibis. The event became the starting point for a distinctive, cohesive collection.

Red, green and blue connect the different ibis brands in the designs. On the bottles, those colours come together with Teamibis. The same visual idea appears in smaller accessories, including cycling jersey-shaped keyrings.

Alongside the bottles, we developed a selection of gadgets and gifts for business partners. Each item served its own purpose within the range, with a recognisable connection to the brand and the sporting occasion.

The result was a colourful collection in which the event and brand identity complemented each other. The bottles made the cycling connection immediately visible. The additional gifts gave ibis several ways to share its sponsorship story with business partners.

Sponsorship gives a brand a setting in which to tell its own story. Merchandise and gifts give that story a physical form. In this project, we brought the world of cycling and the character of ibis together in items for business partners.