One recognisable collection for teams across the country.

The brief was to develop a range that teams could use during both types of election campaign. That called for consistency across the items, while allowing for different situations and users.

The recognisable blue colour and party identity provided the visual connection. That look ran through the clothing, bags and accessories, bringing a broad range of applications together as one collection.

The collection included teamwear, bags and smaller accessories. Each item served its own purpose. The shared colour and recognisable identity held the range together visually, even across different materials and sizes.

The project also included a children’s range, with bags to colour in. The illustration became part of using the product: recipients could make the bag their own. Blue cords and recognisable printing connected this range to the rest of the collection.

Sustainability was one of the considerations in developing the range. The collection brought that starting point together with the intended look and its different applications.

The result was a complete custom collection connecting teamwear, everyday items and the children’s range. It was developed for teams across the country to use during both national and municipal election campaigns.

This project shows how an identity can remain recognisable across different materials and applications. The collection’s design brought everything together while allowing each item to serve its own purpose.